For nonfiction, the hook for How to Market a Book (by Reedsy’s co-founder Ricardo Fayet) works well to capture readers’ attention.

Schwab provides a good example of a description for a fiction title. Most shoppers won’t have the patience to read much! You can learn more in our guide to writing a strong book description, but the aim is to keep it short and impactful. The aim of the game is to capture this curiosity and turn casual buyers into enthusiastic buyers! If a reader is curious, they can click the ‘Read more’ button to see the rest of the description. On an Amazon book page, the description is often shortened to show only the first few lines. Book cover art for every genre, designed by Reedsy’s professionals. These nuances require an experienced designer - the right professional can make all the difference to your book’s visual appeal. At first glance, your cover needs to demonstrate the genre, a bit of the tone, and the comparability of your book with bestsellers in your niche. Shoppers get shown hundreds of covers when they browse - yours have to look intriguing and trustworthy enough for them to click on.

The ability to communicate the genre and general theme.

To generate sales, here are the two most important things a book cover has to achieve: If you’ve already got a book cover and book description, now’s the time to review them to make sure they’ve really got what it takes to generate sales. Ads can show your book to a prospective audience - but it’s your book cover and description that will turn them into actual readers. Promoting your book on Amazon starts with a good cover and book description (known by some as the ‘blurb’).

Treat your cover and description as sales tools

How to use a kindle book for marketing